Google relies on Global Trade Item Number (GTIN) which is a unique product identifier to understand and identify all of its trade items. GTIN promotes visibility of products and provides a common language for all of its entities and trading partners worldwide to convey details about the product.

Where to find GTIN / UPC code

At Softnis, we help to determine and easily identify relevant GTIN codes for customer’s products as one of our specialties with our skilled in-house process methodologies.

We also visit individual manufacturers if not available on distributor’s and supplier’s websites to understand what the product type is.

Click Here to know about our Product sourcing process.

These are the different types of numbers that we consider to determine the GTIN code:

  • UPC (in North America / GTIN-12): 12-digit number
  • EAN (in Europe / GTIN-13): 13-digit number
  • JAN (in Japan / GTIN-13): 8 or 13-digit number
  • ISBN (for books): 13-digit number
  • ITF-14 (for multipacks / GTIN-14): 14-digit number


  • Product Description: G.E.T. 704B Black 3 Tier Square Basket Display Stand
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