Transform Your eCommerce Experience with our expert Product Data Enrichment services!
Visibility in eCommerce is crucial in ensuring that products are prominently displayed in search engine results. Our Product Catalog Management Services significantly enhance your product's visibility across search engine results online and within the website itself, as we provide comprehensive product information such as detailed specifications, images, and features that will substantially boost your sales.
At SoftNis, we bring 12+ years of experience in providing enrichment services in product catalog management in eCommerce across the USA, Europe, and Asia. Our expertise spans MRO, Electrical and Electronics, Healthcare, Pharmaceuticals, FMCG, and more.
Our eCommerce Product Content Enrichment process, includes the following major activities:
Custom Taxonomy: Developed by SMEs depending on the product range of each customer
Manufacturer Details: Name, Brand, Part No, Model, GTIN numbers, and more
Product Details: Type, Technical Specifications, Features, Warranty, Packaging information and more
Images: Multiple angles (if available), white background, No watermark, image resize, with Image alt tags
Product Videos: Product videos, if available
Documents: MSDS, TDS, Installation guides, and more
SEO Meta Tags: Titles, Descriptions, Keywords
Pricing Cross Reference: Product selling price from the competitor websites
Please send us few samples of your product data along with your specific requirements to
sales@softnis.com. We will meticulously analyse and enhance the data for accuracy, completeness, and standardization. A customized enrichment process will be developed based on our findings, and we will provide the processed samples for your review and approval.
Products are sourced from manufacturers' or trusted distributors' websites or catalogues to gather precise product information. Our product sourcing hierarchy ensures the highest level of data accuracy:
- Manufacturer: We begin with obtaining the product information directly from the Manufacturer’s website as a primary source for accurate and verified data.
- Distributors: If the product listing or necessary information is not available on the Manufacturer’s website, we source it from the Distributors’ websites. In such cases, we verify the data by cross-checking multiple distributor sites for accuracy.
- Not Found: If exhaustive searches yield no results, we classify the product as "Not Found" and rely on client's input (legacy) data for attribute values.
Product description is precisely crafted by our expert product describers, designed to achieve three essential goals, basically to inform customers about the product, convert visitors into purchasers, and enhance the product’s visibility in search engine results. We ensure that descriptions meet the latest SEO standards. Essentially, we create two types of product descriptions: 1) SEO page titles and 2) detailed descriptions.
During Enrichment of Catalog Data Exact Duplicate Products are identified by matching the manufacturer’s name and part number.
We categorize products according to client specifications using standard taxonomies such as UNSPSC, ECLASS, CPV, or client specific systems. UNSPSC and ECLASS offer a four-tier hierarchy, with comprehensive codes and descriptions available for each level.
When a product is identified as obsolete during the enrichment process, it is labeled as "Obsolete." If the manufacturer's website provides an alternate part number, it is noted and recorded.
Using our in-house data translation tools alongside reliable translation resources from search engines, we have handled over 5 foreign languages.
