By Arthur Asa Berger San Francisco State University
Is cognizance like an iceberg? Does advertisements bring about the commodification of people? what's the hidden that means of fairy stories? In 50 how one can comprehend conversation, Arthur Asa Berger familiarizes readers with vital suggestions written by way of major verbal exchange and cultural theorists, comparable to Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and so forth. equipped in fifty brief segments, this concise advisor covers a variety of vital principles from psychoanalysis and semiology to humor, 'otherness,' and nonverbal verbal exchange. Berger's transparent factors and examples encompass this collection of influential writing, jogging the uninitiated via those occasionally dense theoretical works. His choices and remark will problem readers to reassess the position of conversation in our tradition. This attractive, obtainable publication is key for college students of conversation and somebody drawn to how we speak in a global of swiftly altering media.
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Additional info for 50 Ways to Understand Communication. A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
We listen to the dialogue and the way it is spoken. We look at the facial expressions of the characters, notice what they are wearing, pay attention to their body language, consider the surroundings in which the action in a story is taking place, think about the symbolic significance of the characters and the places where various events happen, listen to the music in the background, pay attention to sound effects, and do a hundred other things—with great speed and generally without being fully aware of what we are doing.
In addition, I offer a discussion of nonverbal language. Facial expression and body language convey a great deal of information to us. This information is of use to us in conversing with others but also in trying to understand attitudes and motivations of characters in mass-mediated texts such as films, television shows, commercials, and videos. This material is followed by discussions of symbolism, an important part of our daily lives and of texts of all kinds. Symbols speak to the unconscious elements in our psyches and have great power over us, so it is important to understand something about symbolism.
This means that there are unconscious structures in all our institutions in all societies and cultures that a perceptive anthropologist can discover, if the analysis is carried far enough. The anthropologist uses human consciousness to discover what is hidden in the unconscious and focuses attention on the relationships that exist between elements, of all kinds, in a system. 9 The Importance of Metaphor Metaphor is for most people a device of the poetic imagination and the rhetorical flourish-a matter of extraordinary rather than ordinary language.