Google Shopping Product Category Taxonomy

As a company our core specialization comes from data and product classification and taxonomy and in this, we adopt the different product classification methodologies based on our client requisites. Google Taxonomy is one such classification method that we engage in.

So, if you seek the Google Taxonomy classification method for your products, we are good for that. Accordingly, SoftNis undertakes an indepth analysis of the product, its type, and application. This helps fine-tune and understand the necessary categorization and how to classify it to its granular level subcategory. We know and understand that businesses need to have good product visibility on search engines like Google. And this is one of the best ways to get the search rankings up and for more visitors’ to come to your website. And more so, if you subscribe to Google Adwords, then it will help you outperform.

We make sure

  • The latest and updated version of Google Taxonomy is used.
  • We ensure that the matching category is as per how the product is described.
  • The accessories are categorized as per its own specific category. If not available, it will be categorized based on the type of equipment.
  • The product is classified to most specific granular category available in the hierarchy.

Automation and manual verification

We have developed a Google Product Category Taxonomy tool in-house. This helps automate the product categorization and speed up the process, so that the turnaround time is faster. The tool also helps auto-classify products or items to the subcategory it should be featured in. And more so, the tool helps match the product with its respective category name.

All auto-classified categorized classifications are then manually checked and verified by our in-house domain experts so as to ensure accuracy and omit any errors in taxonomy.

Manual Classification (Level 4)

More often than not, auto-matching the product name with its category will not ensure accuracy. This is when manual intervention is required. We manually go through products and classify the same. Our domain experts understand the product, its type and application by sourcing it to its respective manufacturers. If not, in the supplier website, we try classifying it to its most relevant and specific subcategories.

Product Sourcing

Click Here to know about our Product sourcing process. By employing sourcing, we were able to classify more than 95% of the products with more than 85% of the products at the most granular level.

Example

Input
  • Manufacturer/Supplier Name: John Boos
  • Product Description: MPL-RST Maple Rustic-Edge Board 1312175
SoftNis Output
  • Product Sourced URL: https://www.johnboos.com/product
  • Google Taxonomy:
  • Google Shopping Product Category Taxonomy Samples
  • Manufacturere Name: John Boos & Co.
  • Brand: Boss Lock
  • Part Number: MPL-RST1312175
  • GTIN: 662969633035

How Google helps vendors to showcase products online!

Google Product Taxonomy is basically a taxonomy system to help classify products by classifying it based on the hierarchy levels of the product. This is devised by Google so as to help determine the type of product and to identify it based on its hierarchy level. This is Google’s contribution to product classification and taxonomy methodology. Its ease of use has seen it being increasingly used for cataloguing and classification across different domains, industries and business types. Vendors and traders see this as a good way to showcase their products online and on search engines. A visibility for their product listings is instantly created thanks to applying the Google Product Taxonomy methodology. And when featured on a search engine like Google, since Google instantly recognizes the product type and its code, the search results are more fine-tuned and search queries are increased and the product attracts the right type of users.

For most traders, applying this taxonomy method is in a way an advertisement of their products on the Google search engine and this offers an advantageous edge.

How does the Google Taxonomy methodology work?

Typically, this form of taxonomy is comprised of different product hierarchy levels. On a higher level, it starts from 5427 and it ends at a granular level of about 42 sub-categories. Currently, this is what is trending in the latest version of Google Taxonomy.

A couple advantages of Product Categorization at a Granular Level- Via Google Taxonomy

Though it’s not mandatory or binding to create product categories, it comes highly recommended. More so, for future reference and search categorizations that incorporated using a prescribed product taxonomy method is always beneficial for many reasons.

Products or items can be quickly and effortlessly classified to a higher level so that it will not be missed or rejected. And the ad that you are running on a search engine like Google will run its course and will garner good queries too.

Categorizing products to its very granular level ensures this:

  • Helps Google to advertise the product and thus matches the search query with the actual product listing. It helps connect the user to the exact product type they are looking for.
  • By incorporating this method, you have an edge of peers and immediate competitors.
  • Revenue and visibility is markedly improved because the right users are directed to your website.
  • Search Engine Optimization will also have better chances when products are classified to its granular level and this increases the product visibility and reach manifold.

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